The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
By Todd J. Arnold, Eric Fang, Robert W. Palmatier. 2011
195 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/64d09f330264484ef70d08e6dbbd4fcf5c818960
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment (2018, methodology): “Market dynamism refers to the rate of change in customer requirements and preferences (Arnold et al. 2011; Lee et al. 2015).”