Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

By Jun Ru, Ruixia Shi, Jun Zhang. 2015

175 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/89e13d8f217bfe9e854860be84ca813e874285ee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Xiaoqiang Cai
2. Xue Li
3. Jian Chen

In Management Information Systems

1. Xiaoqiang Cai
2. Xue Li
3. Jian Chen

In Marketing

1. Xiaoqiang Cai
2. Xue Li
3. Jian Chen

Citations in the corpus

• Quality and Private Label Encroachment Strategy (2021, methodology): “Ru et al. (2015) study the impacts of a PL when it is introduced by a powerful retailer.”