Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

By Henrik Hagtvedt, Vanessa M. Patrick. 2008

530 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/52cb8b0acb1faa62ba48adffef016d0582c7b7f6

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In Cognitive Neuroscience

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Citations in the corpus

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment (2017, background): “Further, visually appealing products elicit positive consumer responses at an affective, cognitive, or even neural level (Hagtvedt and Patrick 2008; Page and Herr 2002; Reimann et al. 2010).”
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers (2020, background): “Pleasure is found to influence a vast set of behaviors related to consumer decision-making (Hagtvedt & Patrick, 2008; Kahn & Isen, 1993; Menon & Kahn, 1995; Menon & Kahn, 2002; Schifferstein & Tanudjaja, 2004).”
The Perception and Evaluation of Visual Art (2008, background): “In a descriptive survey conducted by Hagtvedt and Patrick (2008), 77 participants representative of our sample population were given a sorting task and asked to distinguish art images from non-art images and to describe why they considered certain images to be art and others to be non-art.”
Pleasure principles: A review of research on hedonic consumption (2013, background): “…in consumer decision making by demonstrating that consumers attend to aesthetics both beyond the margin of their decision processes and within product categories that are not purely aesthetic (Hagtvedt & Patrick, 2008a; Reimann, Zaichkowsky, Neuhaus, Bender, & Weber, 2010; Townsend & Shu, 2010).”
Aesthetic package design: A behavioral, neural, and psychological investigation (2010, unknown): “…(1998) identified unity and prototypicality as important visual aspects of product package design that trigger aesthetic responses in consumers, Hagtvedt and Patrick (2008) studied how the use of visual art on products influences consumers' perception and evaluation of products, and Deng, Hui,…”
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience (2010, background): “Our research suggests that the exploration of aesthetics should extend far beyond the scope of visual aesthetics (Hagtvedt & Patrick, 2008; Raghubir & Greenleaf, 2006).”
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “…the effect of product proportions on aesthetic judgments (Raghubir & Greenleaf, 2006), and the effect of (irrelevant to the task) aesthetic aspects of products on other judgment (Hagtvedt & Patrick, 2008; see also Journal of Consumer Psychology's special issue on aesthetics—Volume 20 (4) of 2010).”
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019, background): “High-level image content and style, such as image quality and the presence of visual art, has also been shown to affect viewers’ evaluation of products and product sales (Hagtvedt and Patrick 2008; Zhang et al. 2017).”