Yiyi Li
Sociology and Political Science · 2019
A researcher in the Science corpus: 1 paper; trusts 15 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 8 citations into it
- Marketing — 7 citations into it
Whom Yiyi Li trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Elizabeth A. Stuart
- Seshadri Tirunillai
- Rik Pieters
- Jonah A. Berger
- Oded Netzer
- Christian Szegedy
- Ashish Kumar
- M. Wedel
- Gerard J. Tellis
- Henrik Hagtvedt
Papers from Yiyi Li's perspective
Ordered by how strongly the researchers Yiyi Li trusts endorse each paper. Same corpus, a different order for every researcher.
- Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (Marketing science (Providence, R.I.))
- The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets (Marketing science (Providence, R.I.))
- Rethinking the Inception Architecture for Computer Vision
- The central role of the propensity score in observational studies for causal effects
- What Makes Online Content Viral?
- Mine Your Own Business: Market-Structure Surveillance Through Text Mining (Marketing science (Providence, R.I.))
- The consumer as advocate: Self-relevance, culture, and word-of-mouth
- From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
- Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
- Matching methods for causal inference: A review and a look forward