Aesthetic package design: A behavioral, neural, and psychological investigation

By M. Reimann, J. Zaichkowsky, Carolin Neuhaus, Thomas Bender, Bernd Weber. 2010

476 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4163f63f5b2128d736f1820af26ba4bd783c6b93

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Citations in the corpus

How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships (2012, methodology): “The combined analysis of paper-and-pencil measures and blood flow in specific brain areas is a step forward in theory building and confirmation (Reimann et al., 2010).”
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment (2017, background): “While past work has shown that aesthetics are inextricably linked with pleasure (Reber et al. 2004; Reimann et al. 2010), study 6A extends this body of research by revealing that in the context of nondurable products, where consumption entails damaging product design, not only does the usage of…”
Neuromarketing and consumer neuroscience: current understanding and the way forward (2015, background): “2007), product packaging (Reimann et al. 2010; Stoll et al. 2008), brand naming (Hillenbrand et al.”
The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, unknown): “However, while the MPFC was activated in both experiments, the nucleus accumbens, which is more specifically known as part of the reward system, was reported to be activated in only one of the two studies (Reimann et al., 2010).”
Functional magnetic resonance imaging in consumer research: A review and application (2011, background): “Reimann et al. (2010) Packaging design Aesthetic packages are highly rewarding (nucleus accumbens, ventromedial prefrontal cortex).”
Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness (2020, background): “Seeing beautiful designs directly activates the brain’s reward center (Reimann et al. 2010), and a primary function of visual art is aesthetic gratification (Hagtvedt and Patrick 130 Journal of Marketing 85(2)”
The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers (2017, background): “Design, “art with a purpose” (West & Purvis, 1992:15), can be used as a way to differentiate products and services (Reimann et al., 2010).”