David Orozco

2009

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Whom David Orozco trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Xueming Luo

Papers from David Orozco's perspective

Ordered by how strongly the researchers David Orozco trusts endorse each paper. Same corpus, a different order for every researcher.

1. CREATING SHAREHOLDER VALUE
2. The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
3. Advertising, Research and Development, and Systematic Risk of the Firm
4. Brands matter: An empirical demonstration of the creation of shareholder value through branding
5. Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (Marketing science (Providence, R.I.))
6. An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources (Management Sciences)
7. Advertising, Breadth of Ownership, and Liquidity
8. Attitude basis, certainty, and challenge alignment: A case of negative brand publicity
9. Measuring Marketing Productivity: Current Knowledge and Future Directions
10. The Category-Demand Effects of Price Promotions

Their papers

• Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009) — 247 citations