Valuing Branded Businesses

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The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (2018, unknown): “This occurs because consumers’ more favorable brand evaluations can increase brands’ financial performance (Datta, Ailawadi, and Van Heerde 2017; Mizik 2014; Mizik and Jacobson 2008, 2009).”
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less (2014, background): “For example, brand strength has been linked to increased revenue certainty and decreased revenue volatility based on brand loyalty, thereby lowering the cost of debt (Larkin 2013) and, more generally, increasing the value of the firm beyond what current revenues capture (Mizik and Jacobson 2009).”
Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value (2010, background): “We then aggregate the advertising spending from brand level to firm level so as to match firm stock prices and analyst forecasts (Mizik and Jacobson 2009).”