V. Srinivasan

Marketing · with Netzer · 2004–2008

A researcher in the Science corpus: 4 papers; trusts 4 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 28 citations into it; #2,300 of 6,289 by trust here, #2,901 by citations
• Economics and Econometrics — 17 citations into it
• General Decision Sciences — 14 citations into it; #1,517 of 1,995 by trust here, #1,661 by citations

Whom V. Srinivasan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John D. C. Little
2. Ravi K. Dhar
3. Itamar Simonson
4. Andrew Gelman

Who trusts V. Srinivasan overall

1. Caspar G. Chorus
2. Claire Fautsch
3. S. Sriram
4. Joachim Büschken
5. Ming Chen
6. Jacques Savoy

Papers from V. Srinivasan's perspective

Ordered by how strongly the researchers V. Srinivasan trusts endorse each paper. Same corpus, a different order for every researcher.

1. Estimating the Dimension of a Model
2. Loss Aversion in Riskless Choice: A Reference-Dependent Model
3. The Effect of Forced Choice on Choice
4. Inference from Iterative Simulation Using Multiple Sequences
5. Bayesian measures of model complexity and fit
6. Consumer Choice between Hedonic and Utilitarian Goods
7. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
8. Implications of loyalty program membership and service experiences for customer retention and value
9. Do we care what others Get? A Behaviorist Approach to Targeted Promotions
10. A Methodology for Linking Customer Acquisition to Customer Retention

Their papers

• An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources (2005) — 300 citations
• A Hidden Markov Model of Customer Relationship Dynamics (2008) — 403 citations
• Alternative Models for Capturing the Compromise Effect (2004) — 320 citations
• Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects (2004) — 88 citations