When Are Stockpiled Products Consumed Faster? A Convenience–Salience Framework of Postpurchase Consumption Incidence and Quantity

By Pierre Chandon, Brian Wansink. 2002

250 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ccf22c8fe3aff9ff57368bece81ea15d134fe3d4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Brian Wansink
2. Pierre Chandon
3. Aradhna Krishna
4. Michael F. Lovenheim
5. Jenni Romaniuk
6. J. Parente
7. Gustavo Porpino
8. Byron Sharp

In Organizational Behavior and Human Resource Management

1. Aradhna Krishna
2. Brian Wansink
3. Michael F. Lovenheim
4. Pierre Chandon
5. J. Parente
6. P. Ubel

Citations in the corpus

• Food Waste Paradox: Antecedents of Food Disposal in Low-Income Households (2015, background): “At the consumer level, planning, shopping and stockpiling routines are important predictors of waste (Wansink and Deshpand e, 1994; Chandon and Wansink, 2002; Stefan et al., 2013).”
• Conceptualizing and measuring brand salience (2004, background): “Recently, Chandon and Wansink (2002) found that heightening salience of a product (through pictures and pantry shelf position) resulted in increased consumption incidence for high-convenience products.”
• Environmental factors that increase the food intake and consumption volume of unknowing consumers. (2004, background): “Not only do stockpiled products take up a great deal of pantry space, they are often stored in salient locations until they are depleted to more manageable levels (17).”
• The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions (2007, background): “Finally, it would be interesting to examine whether health halos influence not just single-order consumption intentions but, like product stockpiling, can also influence the frequency of consumption (Chandon and Wansink 2002).”
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, result): “They also demonstrate the connection between visual salience of food and its consumption (Chandon & Wansink, 2002). do Vale, Pieters, and Zeelenberg (2008) demonstrate a result seemingly counter to existing findings.”
• How Far to the Border?: The Extent and Impact of Cross-Border Casual Cigarette Smuggling (2008, background): “There is much evidence in marketing literature of an “inven- tory effect” on consumption: if a consumer faces larger package sizes or stockpiles the good, consumption will increase (Wansink, 1996; Wansink and Park, 2001; Chandon and Wansink, 2002).”
• Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating (2014, background): “…that–with perhaps the exception of children under three– larger packages (Wansink 1996) and serving sizes significantly increases consumption (Chandon & Wansink 2002; Devitt & Mattes 2004; Fisher & Kral 2008; Geier, Rozin & Doros 2006; Marchiori, Corneille & Klein 2012; Rolls, Engell &…”
• Mindless Eating (2007, background): “…the food environment refers to those factors that directly relate to the way food is provided or presented, such as its salience, structure, package or portion size, whether it is stockpiled, and how it is served (e.g., Chandon & Wansink, 2002; Kahn & Wansink, 2004; Rolls, Engell, & Birch, 2000).”