How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth

By Yinlong Zhang, Lawrence Feick, Vikas Mittal. 2014

172 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/22e49f9868ec71c7c3f926c43e790cf9a21c37e3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Colleen M. Harmeling
  2. Nitish Singh
  3. Peter R. Magnusson
  4. Harley Krohmer
  5. Wayne D. Hoyer
  6. Rebecca A. VanMeter
  7. Douglas B. Grisaffe
  8. L. Chonko

In Sociology and Political Science

  1. Colleen M. Harmeling
  2. Nitish Singh
  3. Peter R. Magnusson
  4. Wayne D. Hoyer
  5. Arnold Japutra
  6. Y. Ekinci
  7. Lyndon Simkin
  8. Tom Page

In Human-Computer Interaction

  1. Colleen M. Harmeling
  2. Nitish Singh
  3. Peter R. Magnusson

Citations in the corpus