Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

By Anubhav A. Mishra, Satish S. Maheswarappa, Moutusy Maity, Sridhar Samu. 2017

193 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5716b05a37ab42ea09dcf80e60cad4864473587f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Rodney Graeme Duffett

In Marketing

1. Rodney Graeme Duffett

In Sociology and Political Science

1. Rodney Graeme Duffett

Citations in the corpus

• The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020, background): “Therefore, as previously discussed, a number of organisations have allocated significant portions of their MC budgets to YT [9,10].”