Beyond anger: A deeper look at consumer animosity

By Colleen M. Harmeling, Peter R. Magnusson, Nitish Singh. Journal of International Business Studies, 2015

163 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/734ae5bd3d228fd18fe22e5cb387f19e64c22608

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Ratan J. S. Dheer
  2. Tomasz Lenartowicz

In Social Psychology

  1. Ratan J. S. Dheer
  2. Tomasz Lenartowicz

Citations in the corpus