Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

By Raquel Castaño, Mita Sujan, Manish Kacker, H. Sujan. 2008

269 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/19990238034a3ae96bdf57c14178d0eed4b7d13e

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Citations in the corpus

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy (2012, background): “Repurchase intention is the most widely used indi- 128 / Journal of Marketing, November 2012 cator of customer loyalty in recent marketing research (e.g., Castano et al. 2008; Chandon, Morwitz, and Reinartz 2005; Morgan and Rego 2006; Wagner, Hennig-Thurau, and Rudolph 2009).”
The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty (2018, background): “…http://dx.doi.org/10.1509/jmr.15.0346 The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty Uncertainty is generally regarded as aversive (e.g., Buhr and Dugas 2002; Castaño et al. 2008; Gneezy, List, and Wu 2006; Gordon 2003;Hsee andRuan 2016;Van denBos 2001).”
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model (2013, background): “However, consumers are often reluctant to adopt new products since many innovations require adopters to change behaviors (Castano et al. 2008).”
Generalizations on Consumer Innovation Adoption: A Meta-Analysis on Drivers of Intention and Behavior (2011, background): “However, only more recently have insights into how antecedents of consumer innovation adoption differ between adoption process stages been developed in the literature (e.g., Alexander, Lynch, & Wang, 2008; Castaño et al. 2008; Wood & Moreau, 2006).”
How does product program innovativeness affect customer satisfaction? A comparison of goods and services (2011, background): “Information asymmetry creates uncertainty for the customer, particularly for products whose output is difficult to assess—such as the innovativeness of goods and/or services (e.g., Castano et al. 2008 ; H eide2003).”
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations (2011, background): “In relation to temporal distance, recent studies have demonstrated that when people evaluate a product for the near future, in which their natural construal level is low, process simulation, which focuses on the low-level process of using the product, leads to a higher product evaluation; conversely”