Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth

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The role of digital and social media marketing in consumer behavior (2016, background): “[35] He, Stephen X. and Bond, Samuel D. (2013), “Word-of-mouth and the forecasting of consumption enjoyment,” Journal of Consumer Psychology, 23 (4), 464-482.”
Research Note - When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth (2015, background): “…high dispersion of ratings can be caused by several factors, such as diversity in consumers’ tastes or product differentiation (Clemons et al. 2006, He and Bond 2015, Sun 2012), lower consensus leads consumers to be less confident in the validity of the average ratings and less certain of their…”
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, unknown): “However, some studies have contradictory results about different characteristics of eWOM influencing buying intention (e.g. Dou et al. 2012; Flanagin et al. 2014; He and Bond 2015; Reimer and Benkenstein 2016; Zainal et al. 2017).”