Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

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Re-conceptualizing customer-based destination brand equity (2019, methodology): “Indeed, it is observed in the previous studies that the quality perceptions affect the value perceptions positively (Cronin, Brady, & Hult, 2000; Kim et al., 2008).”
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, background): “Second, the rapid increase in the number of new hotel brands (Kim et al., 2008) and the growing reliance on branding strategies in the hotel industry (So and King, 2010) necessitate a greater understanding of the role that brand identity, brand-lifestyle congruence, CHBI, and brand love play in loya”
The Influence of Reward Program Membership and Commitment on Hotel Loyalty (2011, background): “Lack of behavioral loyalty is indicated by switching intentions, that is, a customer’s plans to move some or all of his or her business to another provider (Fullerton, 2003, 2005; Kim et al., 2008).”
Dimensions of Brand Equity in the Chain Restaurant Industry (2011, background): “Brand awareness provides credibility to customers (Erdem and Swait 1998), thereby enhancing customers’ perceived quality of a product (Aaker 1991; Baldauf, Cravens, and Binder 2003; W. Kim, Jin-Sun, and Kim 2008; Yoo, Donthu, and Lee 2000).”