Bongran Jin-Sun

Marketing · 2008

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Bongran Jin-Sun trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Boonghee Yoo
  2. Hong-bumm Kim

Who trusts Bongran Jin-Sun overall

  1. B. Dedeoğlu

Papers from Bongran Jin-Sun's perspective

Ordered by how strongly the researchers Bongran Jin-Sun trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Performance consequences of brand equity management: evidence from organizations in the value chain
  2. The effect of consumer‐based brand equity on firms’ financial performance
  3. Making hotel brands work in a competitive environment
  4. Revenue Premium as an Outcome Measure of Brand Equity
  5. Developing and validating a multidimensional consumer-based brand equity scale
  6. Impact of Sales Promotions on when, what, and how Much to Buy
  7. Individualism and Collectivism
  8. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
  9. I told you so! Restaurant customers' word-of-mouth communication patterns
  10. Modeling Roles of Service Recovery Strategy: A Relationship-Focused View

Their papers