Customer Prioritization: Does it Pay off, and how Should it be Implemented?

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Exploring CRM effectiveness: an institutional theory perspective (2011, background): “Second, CRM literature also suggests that top management may be an important driver behind the adoption and success of CRM (Bohling et al. 2006; Homburg et al. 2008).”
The service quality-satisfaction link revisited: exploring asymmetries and dynamics (2010, methodology): “Following Homburg et al. (2008), item reliabilities and construct reliabilities are assessed based on a full measurement model.”
Managing rewards to enhance relational worth (2011, background): “This form of relational program offering tiered packages where higher level tiers receive higher level benefits in return for more patronage is becoming more common in many industries including hotel chains, spas, apparel stores, and casinos (Dreze and Nunes 2009; Homburg et al. 2008 ).”
Marketing capability, organizational adaptation and new product development performance☆ (2015, methodology): “(based on Homburg et al., 2000; Homburg et al., 2008) (CA = 0.86; CR = 0.89; AVE = 0.69).”
Revenue and Profit Implications of Industrial Service Strategies (2014, methodology): “…LGCM. Multiple-group analysis is a well-established, widely accepted method for detecting moderating effects in structural equation models (e.g., Homburg, Droll, and Totzek 2008; Palmatier, Scheer, and Steenkamp 2007).2 For each moderator, we used a median split to divide the sample into two…”