Marketing capability, organizational adaptation and new product development performance☆

By Jifeng Mu. 2015

190 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0faf08c63595da4cd2b94118e84e5ed4f647e142

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Goran Calic
2. Maryam Ghasemaghaei
3. Rajan Varadarajan

In Strategy and Management

1. Goran Calic
2. Maryam Ghasemaghaei
3. Rajan Varadarajan

Citations in the corpus

• Assessing the impact of big data on firm innovation performance: Big data is not always better data (2020, background): “These results are theoretically important because there is a need to understand the impact of each main characteristic of big data on firm innovation performance (Mu, 2015).”
• Customer information resources advantage, marketing strategy and business performance: A market resources based view (2020, background): “Building on extant literature, Mu (2015) conceptualizes marketing capability from an outside-in perspective as a constellation of three distinct capabilities that are interdependent and complementary – market sensing, customer engaging, and partner linking.”
• Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity (2016, unknown): “Furthermore, MC has a positive association with NPP (H2), which is in line with earlier studies in the marketing literature (e.g., Mu, 2015).”