Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great

By Guiyang Xiong, Sundar G. Bharadwaj. 2013

135 citations recorded by the source corpus.

Subfields: Accounting, Finance

View Paper: https://www.semanticscholar.org/paper/a0ddd8ffeb15c0b7fb2adc1a9a5cc42e8305d5a5

How researchers see this paper

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In Accounting

1. Ankit Anand
2. V. Kumar
3. Alok R. Saboo

In Finance

1. Ankit Anand
2. V. Kumar
3. Alok R. Saboo

Citations in the corpus

• Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes (2017, methodology): “We follow the extant literature and use an input–output stochastic frontier approach to measure marketing capability (Dutta, Narasimhan, and Rajiv 1999; Xiong and Bharadwaj 2013).”