P. Wu
Marketing · 2011
A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 10 citations into it
- Sociology and Political Science — 9 citations into it
Whom P. Wu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts P. Wu overall
Papers from P. Wu's perspective
Ordered by how strongly the researchers P. Wu trusts endorse each paper. Same corpus, a different order for every researcher.
- Using Online Conversations to Study Word-of-Mouth Communication
- Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet (International Journal of Electronic Commerce)
- The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (International Journal of Electronic Commerce)
- Information direction, website reputation and eWOM effect: A moderating role of product type
- Internet forums as influential sources of consumer information
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
- The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews (European Conference on Information Systems)
- Emotional Contagion Effects on Product Attitudes
- A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk
- A Model of Consumer Choice of the Internet as an Information Source (International Journal of Electronic Commerce)