The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

By Do-Hyung Park, Jumin Lee, Ingoo Han. International Journal of Electronic Commerce, 2007

2,037 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2b4b8ef0ce32436fb7ee6599b65ead1512a927e2

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Citations in the corpus

Credibility of online reviews and initial trust (2012, background): “Some proponents claim that online information is higher in credibility than information from other more traditional media (Park et al., 2007; Senecal and Nantel, 2004) because the information is posted by experienced travellers who are considered as credible sources of information (Gretzel et al.,…”
Tourists’ willingness to pay for an accommodation: the effect of eWOM and internal reference price (2017, background): “With more reviews, consumers increase their behavioral intentions, because they perceive those reviews as more informative (Park et al., 2007): An opinion expressed by many people is difficult to ignore (Weaver, Garcia, Schwarz, & Miller, 2007).”
The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour (2011, background): “) and contains consumers' positive or negative statements about a product for sale on a shopping website and is helpful for decision-making on purchases ( Park et al. , 2007”
The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption (2014, background): “Prior research has shown that the quantity and quality of online customer reviews have a positive influence on customer purchase intentions (Park, Lee, and Han 2007).”
Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce (2011, neutral): “, [3, 12]).”
Exploring the adoption and processing of online holiday reviews: A grounded theory approach (2011, background): “This type of product information supports the decision-making process through the provision of indirect product experiences (Park et al., 2007), which in turn offer a first impression of the product before it is actually consumed.”
Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009, result): “These fi ndings are consistent with the fi ndings of past communications research, such as Zhang and Watts’s research on an on-line travel forum that focused on information sharing among backpackers, and Park, Lee, and Han’s study of a virtual shopping mall site containing both seller-created and co”