The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews

By Do-Hyung Park, Sara Kim, Ingoo Han. European Conference on Information Systems, 2008

917 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5f68082b45488280ab3032d72b2f71d318679714

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In Information Systems and Management

In Marketing

In Sociology and Political Science

Citations in the corpus

Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis (2014, background): “Park and Kim (2008) report that consumers usually rely on comments and information available online to make their purchase decision.”
Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013, background): “This disparity creates additional complexities for tourists attempting to assess the value and reliability of posts (Senecal & Nantel, 2004; Park & Kim, 2008).”
"Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011, background): “Reviews contain not only valenced statements in the open-ended comments of reviews (D.-H. Park & Kim, 2008), but also arguments to support those valenced statements.”
Consumers rule: How consumer reviews influence perceived trustworthiness of online stores (2012, background): “Other researchers have focused on how consumers process the information provided in reviews and examined the role of potential moderators such as involvement, motivation, or product category (Harris and Gupta 2008, Park and Kim 2008).”
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, positive): “The findings are in line with some previous studies (Bhandari and Rodgers 2017; He and Bond 2015; Liu and Zhou 2012; Park and Kim 2008; Park et al. 2006; Saleem and Ellahi 2017; Xue and Zhou 2011).”
Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model (2014, methodology): “Similarly, Park and Kim [59] applied the elaboration likelihood model to examine the influence of both the type of reviews and the number of reviews on purchase intention.”
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014, background): “Although the credibility of reviews and acceptance in exploring review quantity, valence, and attribute have been explored (Duan, Gu, & Whinston, 2008; Klein & Ford, 2003; Park & Kim, 2008), previous studies on sponsored recommendation posts are limited.”
The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011, background): “In addition, they can take on a more active role in the value chain and influence products and prices according to individual preferences ( Park and Kim, 2008”