Information direction, website reputation and eWOM effect: A moderating role of product type

By Cheol Park, Thaemin Lee. 2009

1,074 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d1245660850762e265e71bceb5f0d674bebf9655

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Citations in the corpus

Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016, background): “Examining the influence of negative brandrelated UGC is important because the impact of negative eWOM is greater than positive eWOM (Park & Lee, 2009), especially when the brand-related UGC can easily reach a great number of consumers all over the world.”
The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Mall: An Advertising Perspective (2011, background): “If an online shop is trustworthy, potential consumers may trust the online web site operation and may feel that the information presented on the site is trustworthy (Park and Lee, 2009).”
Gender differences in consumers’ perception of online consumer reviews (2011, background): “Park and Lee [41] argued that consumers tend to think that negative electronic word-of-mouth is more credible, and Sen and Lerman [45] found that a negative online consumer review has a stronger effect on consumers than a positive one.”
Persuasive messages, popularity cohesion, and message diffusion in social media marketing (2015, background): “Electronic word of mouth (eWOM) is an important marketing strategy that affects internet user behaviors (Park & Kim, 2008; Park & Lee, 2009).”
Investigating generational differences in e-WOM behaviours (2011, background): “Thus WOM has become even more important (Huang & Chen 2006), as reflected in the growing body of literature on electronic word-of-mouth (e.g. Hennig-Thurau et al. 2004; Phelps et al. 2004; Riegner 2007; Duan et al. 2008; lee & Youn 2009; Park & lee 2009; Prendergrast et al. 2010).”
Credibility of online reviews and initial trust (2012, background): “First, although previous research on social media has examined the role of valence in information trustworthiness or trust (e.g. Papathanassis and Knolle, 2011; Park and Lee, 2009), few of them have considered the interactional effect of valence and source identity, which helps to further clarify th”
Compliance with eWOM: the influence of hotel reviews on booking intention from the perspective of consumer conformity. (2015, background): “…a c s f ( c ( f t p o g a c e t e a u e r g s 2 r m d i p f m o c h a t m a r 2 e e ( W consumer reviews on online third-party travel intermediaries is 00 W.-C. Tsao et al. / International Journal egative information can have a stronger negative influence on urchase decisions (Park and Lee, 2009).”
The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour (2011, background): “, 1994) and contains consumers’ positive or negative statements about a product for sale on a shopping website and is helpful for decision-making on purchases (Park et al., 2007; Park and Lee, 2009).”
The impact of live video streaming on online purchase intention (2020, background): “The Internet is appropriate for selling search products because of its inability to provide product experience or use before purchase (Moon et al., 2008; Park & Lee, 2009).”
"Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011, background): “Scholars have recently postulated that negative information may not be equally diagnostic for all products because of differences in the pre-purchase performance veracity (C. Park & Lee, 2009; Xia & Bechwati, 2008).”