You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility

By Alexander J. Kull, Timothy B. Heath. 2016

108 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/be98aaeafda228e8774655598c5bd6f81df0787b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vanitha Swaminathan
2. Neeru Paharia

In Organizational Behavior and Human Resource Management

1. Vanitha Swaminathan
2. Neeru Paharia

In Sociology and Political Science

1. Vanitha Swaminathan
2. Neeru Paharia

Citations in the corpus

• Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products (2019, background): “In line with Kull and Heath (2016), future research could examine the role of empowering consumers in various contexts (e.g., donation behavior) and investigate related outcomes (e.g., willingness to pay a price premium, brand loyalty).”