The Asymmetric Effects of Extending Brands to Lower and Higher Quality

By Timothy B. Heath, Devon DelVecchio, Michael S. Mccarthy. 2011

95 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/2032024e65eea054391f89c4f04df97f7d0f43b7