Malcolm J. Wright

2002–2008

A researcher in the Science corpus: 4 papers; trusts 3 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Whom Malcolm J. Wright trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Pierre Chandon
2. Vicki G. Morwitz
3. W. Reinartz

Who trusts Malcolm J. Wright overall

1. Bodo Lang

Papers from Malcolm J. Wright's perspective

Ordered by how strongly the researchers Malcolm J. Wright trusts endorse each paper. Same corpus, a different order for every researcher.

1. Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
2. The Short- and Long-Term Effects of Measuring Intent to Repurchase
3. Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
4. The one number you need to grow. (Harvard Business Review)
5. Customer Profitability in a Supply Chain
6. Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making
7. On the automatic activation of associated evaluations: An overview
8. Assessing the Service-Profit Chain
9. When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts
10. Sensory marketing : research on the sensuality of products

Their papers

• The relative incidence of positive and negative word of mouth: A multi-category study (2007) — 379 citations
• Consumer Behaviour: Applications in Marketing (2008) — 163 citations
• Bias and variability in purchase intention scales (2007) — 105 citations
• Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns (2002) — 152 citations