The one number you need to grow.

By F. Reichheld. Harvard Business Review, 2003

3,008 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/53ddafe17cfe0bcbf0932e454cf6fcc627c68380

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Citations in the corpus

Exploring the relationship between leadership, operational practices, institutional pressures and environmental performance: A framework for green supply chain (2015, result): “This result clearly supports the previous findings (e.g. Gunasekaran, 1999; Reichheld, 2003; Yusuf et al., 2007; Dües et al., 2013; van Hoof and Lyon, 2013; Despeisse et al., 2012).”
Educational value: how students choose university: Evidence from an Italian university (2010, background): “However, only those delighted with the service will promote it to prospective students (Reichheld, 2003).”
Generating positive word‐of‐mouth in the service experience (2011, background): “Customer WOM is arguably one of the most important outcomes of customer-firm relationships (Brown et al., 2005; Reichheld, 2003; White and Schneider, 2000).”
Can online reviews reveal a product's true quality?: empirical findings and analytical modeling of Online word-of-mouth communication (2006, background): “Reichheld (2003) claimed that a customer's propensity to recommend a product to others termed referral value - was the most important success measure in business today.”
The Predictive Ability of Different Customer Feedback Metrics for Retention (2015, unknown): “Furthermore, this study is one of the first to use the official NPS, as Reichheld (2003) intended it, and to investigate the CES in”
The hierarchical effects of perceived quality on perceived value, satisfaction, and loyalty: Empirical results from public, outdoor aquatic centres in Australia (2013, background): “Attitudinal loyalty (conative loyalty such as word-of-mouth intentions) is a suitable proxy for actual behaviour and that customer loyalty to a specific service is indicated by recommend intentions (e.g., Reichheld, 2003).”
Perceived usability evaluation of Microsoft Teams as an online learning platform during COVID-19 using system usability scale and technology acceptance model in India (2020, unknown): “One of the reasons behind the popularity of this methodology is it is very simple (contains only one question) that gives the organizations timely data (Reichheld, 2003).”
Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey (2013, background): “Related Literature Whereas net promoter score (Reichheld 2003) and customer referral value (Kumar et al.”
The Intention-to-repurchase Paradox: A case of the Health and Fitness Industry (2010, background): “…a common consensus also extends to the measurement of loyalty where Jones and Taylor (2007) and Zins (2001) have argued for a composite measure of loyalty, whereas Söderlund (2006) and Reichheld (2003) have argued for a single measure of loyalty, such as intention to repurchase, or word of mouth.”
A Longitudinal Examination of Net Promoter and Firm Revenue Growth (2007, methodology): “With regard to the anchors for each of the scales, Reichheld (2003) and Satmetrix (2004) advocate using “extremely likely/not at all likely.””
Service Quality and Customer Satisfaction: An Empirical Investigation in Indian Mobile Telecommunications Services (2008, background): “The ultimate measure of customer loyalty is customers’ recommendations of the service provider to other people and friends (Reichheld 2003, 2006).”