Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns

By Byron Sharp, Malcolm J. Wright, G. Goodhardt. 2002

152 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/e6435be236d5b387154c29e60b206e44e11492ac