The Short- and Long-Term Effects of Measuring Intent to Repurchase

122 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The question–behavior effect: What we know and where we go from here (2006, background): “In a similar field experiment, however, Chandon, Morwitz, and Reinartz (2004) found that the positive effects of measuring intentions on purchase incidence and the time until the first repeat purchase decayed rapidly, while the effects on profitability persisted.”
Panel Conditioning in Longitudinal Social Science Surveys (2012, background): “…(e.g., Chandon et al. 2005), recycling behaviors (e.g., Sprott et al. 1999), fitness club attendance (e.g., Spangenberg 1997), on-line grocery purchases (e.g., Chandon et al. 2004), a variety of delinquent behaviors (Fitzsimons et al. 2007; Spangenberg and Obermiller 1996), and many others.”
Bias and variability in purchase intention scales (2007, background): “Could these results be due to self-generated validity effects? Measuring purchase intent does have a modest effect on subsequent behavior (see Chandon et al. 2004 and the references therein).”