Fredrik Lange

Marketing · 2003–2006

A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 12 citations into it; #5,035 of 6,289 by trust here, #4,917 by citations
• Sociology and Political Science — 10 citations into it; #17,739 of 22,756 by trust here, #17,766 by citations

Whom Fredrik Lange trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Yih Hwai Lee

Who trusts Fredrik Lange overall

1. Hye Jin Yoon
2. Paulo Duarte
3. John T. Gironda

Papers from Fredrik Lange's perspective

Ordered by how strongly the researchers Fredrik Lange trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Response to Negative Publicity: The Moderating Role of Commitment
2. Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence
3. The magical number seven plus or minus two: some limits on our capacity for processing information.
4. The phonological loop as a language learning device.
5. The Consumption of Television Programming: Development and Validation of the Connectedness Scale
6. Exploring the dimensions of ad creativity
7. Models of the Creative Process: Past, Present and Future
8. Sympathy and Empathy: Emotional Responses to Advertising Dramas
9. The Architecture of Cognition
10. The psychology of interpersonal relations

Their papers

• Let’s be strange: brand familiarity and ad‐brand incongruency (2003) — 87 citations
• To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity (2004) — 106 citations
• A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands (2006) — 128 citations