All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages

By Robin L. Nabi, Emily Moyer-Gusé, Sahara Byrne. 2007

437 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Social Psychology

View Paper: https://www.semanticscholar.org/paper/c7f91b846362b1e4bf7954a457233662afb39820

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Citations in the corpus

Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion (2010, background): “For example, perhaps a humorous narrative would introduce additional mechanisms for overcoming resistance, such as further distraction from persuasive intent, enhanced memory for the message, or initial discounting (e.g., Nabi et al., 2007).”
Fact-Checking Effectiveness as a Function of Format and Tone: Evaluating FactCheck.org and FlackCheck.org (2018, methodology): “According to Nabi et al. (2007), this happens because audiences “discount” humorous messages as “just a joke” and hence have little motivation to critique the underlying arguments.”
The Effect of Television Viewing on Adolescents' Civic Participation: Political Efficacy as a Mediating Mechanism (2009, background): “Nabi, Moyer-Guse, and Byrne (2007) corroborated this claim in their finding that humor in messages motivated central processing.”
Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement (2013, methodology): “For manipulation checks, perceived humor was measured using a four-item Semantic Differential Scale (not funny/funny, not amusing/amusing, not humorous/humorous, not entertaining/ entertaining) (α = .98) (Nabi, Moyer-Guseé, and Byrne 2007).”
Humor Works in Funny Ways: Examining Satirical Tone as a Key Determinant in Political Humor Message Processing (2014, methodology): “Message discounting is a process wherein individuals are cued by the humor to discount political arguments embedded in satirical humor as ‘just a joke’ or ‘not serous’, thereby reducing one’s propensity to consider the arguments relevant to political judgment-making (Nabi et al., 2007).”
Testing the Effectiveness of Correction Placement and Type on Instagram (2020, methodology): “Studies using the correction framework, including studies of observational correction on social media, tend to show factual corrective information after exposure to misinformation (Bode and Vraga 2015; Garrett et al. 2013; Nyhan and Reifler 2010; Smith and Seitz 2019; Vraga and Bode 2018).”
Humor, Comedy, and Consumer Behavior (2018, background): “Thus, by making the audience more open to and less critical of information, producing comedic messages can be an especially useful way to get an audience to accept information that they might otherwise find too threatening (Conway and Dub e 2002; Nabi, Moyer-Gus e, and Byrne 2007; Yoon 2015).”
The Privileged Role of the Late-Night Joke: Exploring Humor's Role in Disrupting Argument Scrutiny (2008, background): “Experimental studies by Nabi et al. (2007) suggest that this discounting cue phenomenon may indeed account for some of the reduction in argument scrutiny in the face of humor.”