The Four Dimensional Impact Of Color On Shoppers’ Emotions

By Malaika Brengman, Maggie Geuens. 2004

139 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/8bfdfdedc9afd7463be4c26d7f6e005ffc5a8cb6

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1. Saïd Aboubaker Ettis

Citations in the corpus

• Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017, background): “Empirical research examining store's atmosphere (Bellizzi and Hite, 1992; Brengman and Geuens, 2004; Chebat and Morrin, 2007) use the Stimulus - Organism - Response framework (SOR) (Donovan and Rossiter, 1982; Mehrabian and Russell, 1974).”