Response Styles in Marketing Research: A Cross-National Investigation

By H. Baumgartner, Jan-Benedict E M Steenkamp. 2001

1,299 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/35a2afcdb1e140e61a95a90d1a4fc20d938a28ba

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jan-Benedict E M Steenkamp
2. Bert Weijters
3. Sara Dolnicar
4. Saif M. Mohammad
5. Niels Schillewaert
6. Martijn G. de Jong
7. Maggie Geuens
8. D. Bolt

In Organizational Behavior and Human Resource Management

1. Bert Weijters
2. Niels Schillewaert
3. Elke Cabooter
4. Saif M. Mohammad
5. Bettina Grün
6. Jan-Benedict E M Steenkamp
7. Sara Dolnicar
8. M. Obschonka

In Sociology and Political Science

1. Bert Weijters
2. Saif M. Mohammad
3. Bettina Grün
4. Niels Schillewaert
5. Jan-Benedict E M Steenkamp
6. Sara Dolnicar
7. Elke Cabooter
8. M. Obschonka

Citations in the corpus

• Common method bias in applied settings: The dilemma of researching in organizations (2020, background): “Reversing the wording of some of the items to balance the positively and negatively worded items helps if it does not mean altering the content validity or conceptual meaning of the scale, or confusing the respondent (see Baumgartner and Steenkamp, 2001 for details).”
• Selection Capability: How Capability Gaps and Internal Social Frictions Affect Internal and External Strategic Renewal (2009, neutral): “To address possible responsestyle biases (e.g., yea saying), we introduced items that were heterogeneous in content and worded some items positively and others negatively (Baumgartner and Steenkamp 2001).”
• International market segmentation: issues and perspectives (2002, methodology): “9 Lack of score equivalence can be due to cross-national differences in response to (1) individual measures and/or to (2) the complete set of measures (Baumgartner & Steenkamp , 2001; Steenkamp & Baumgartner, 1998).”
• The Antecedents of Psychic Distance (2010, background): “…only the problems introduced by using a non-native language questionnaire (Harzing et al ., 2005; Harzing, 2006; Ralston, Cunniff and Gustafson, 1995) but also those associated with differences in response styles in different cultures (Baumgartner and Steenkamp, 2001; Smith, 2004, Harzing, 2006).”
• Best-Worst Scaling More Reliable than Rating Scales: A Case Study on Sentiment Intensity Annotation (2017, background): “While frequently used in many disciplines, the rating scale method has a number of limitations (Presser and Schuman, 1996; Baumgartner and Steenkamp, 2001).”