Motivated Consumer Innovativeness: Concept, Measurement, and Validation

By Bert Vandecasteele, Maggie Geuens. 2010

305 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c3f6786fcca90e0478ecbf1e031c8b676a78fb78

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Citations in the corpus

Adoption of renewable heating systems: An empirical test of the diffusion of innovation theory (2017, methodology): “, relative timing of adoption), we used the answers to a series of questions referring to a standard innovativeness scale [68], [69], [70], [71], formatted on a five-point Likert scale (see lower panel of Table 4).”
Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions Toward Brands and Their Behavioral Effects (2012, methodology): “[Insert figure 1 about here] 7 Although the discontent factor presents low correlations with the other factors, we decided to retain it in the following analyses because it contributes to the content of the scale, as suggested by Rossiter (2002) and Vandecasteele and Geuens (2010).”
Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism (2016, background): “Vandecasteele and Geuens (2010) incorporate different motivations into a multi- dimensional innovativeness scale to better account for the consumer–product relationship.”
The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles (2013, background): “Three main motivational dimensions of consumer innovativeness have been distinguished: nstrumental, hedonic, and symbolic (Vandecasteele and Geuens, 2010)2.”
The perceived value of the rural tourism stay and its effect on rural tourist behaviour (2012, methodology): “The methodology applied by Ouellet (2007), Vandecasteele and Geuens (2011) and Zaichkowsky (1985) is used here.”
Generalizations on Consumer Innovation Adoption: A Meta-Analysis on Drivers of Intention and Behavior (2011, background): “Typically, the evaluation of a product or service, such as an innovation, is a goal-directed process in which consumers evaluate its attributes with certain use purposes and situations in mind (e.g., Gardial, Scott Clemons, Woodruff, Schumann, & Burns, 1994; Vandecasteele & Geuens 2010).”