Eunjin Kwon

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Eunjin Kwon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes
  2. K. White
  3. J. G. Holmes
  4. Choong Whan Park
  5. Alexander Fedorikhin
  6. Darren W. Dahl
  7. Aaron C. Ahuvia
  8. S. Swanson
  9. Douglas B. Grisaffe
  10. Jennifer Edson Escalas

Who trusts Eunjin Kwon overall

  1. Liezl-Marié van der Westhuizen
  2. Yao-Chin Wang

Papers from Eunjin Kwon's perspective

Ordered by how strongly the researchers Eunjin Kwon trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
  3. Social relationships: the nature and function of relational schemas
  4. Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal
  5. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  6. To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences
  7. Antecedents of emotional attachment to brands
  8. The relative incidence of positive and negative word of mouth: A multi-category study
  9. Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
  10. The Effect of Recovery Locus Attributions and Service Failure Severity on Word-of-Mouth and Repurchase Behaviors in the Hospitality Industry

Their papers