Antecedents of emotional attachment to brands

By Douglas B. Grisaffe, Hieu P. Nguyen. 2011

399 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1e6f6a61084c2c441875baf1fe59952d2d3a511d

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Citations in the corpus

Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend (2017, background): “Positive Emotions and Place Attachment Relationship theory supports a direct link between consumer affective experiences and brand attachment (Grisaffe and Nguyen 2011; Orth, Limon and Rose 2010).”
You’re so lovable: Anthropomorphism and brand love (2014, background): “…not surprisingly, perceived quality has been related to brand love in past studies (Carroll and Ahuvia, 2006; Albert et al, 2008; Batra et al, 2012), and Grisaffe and Nguyen (2011) identified several qualityrelated constructs that lead to emotional brand attachment, which is similar to brand love.”
Exploring brand attachment, its determinants and outcomes (2014, methodology): “First, the questions being used are adapted from previous studies (e.g. Fournier, 1998; Grisaffe & Nguyen, 2011).”
The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM) (2015, background): “Brand love reflects a strong relationship that is rooted in emotional bonding (e.g., Grisaffe and Nguyen 2011; Park et al. 2010; Thomson, MacInnis, and Whan Park 2005) and self–brand integration (e.g., Ahuvia 2005; Batra, Ahuvia, and Bagozzi 2012; Carroll and Ahuvia 2006).”
Product attachment and replacement: implications for sustainable design (2014, positive): “Products must be physically durable to last, however, without consumers’ attachment to their possessions there would be no desire or need to keep them (Grisaffe and Nguyen, 2011).”
The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, neutral): “…motives, such as excellent price, quality, durability, perceived uniqueness, and prestige bene ﬁ ts (Chatterjee & Kumar, 2017; Japutra et al., 2014; Grisaffe & Nguyen, 2011; Levy & Hino, 2016; Ligas & Chaudhuri, 2012; Vlachos et al., 2010), whereas the role of intrinsic motives (e.g., the ful ﬁ…”