Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?

By Alan Pomering, Sara Dolnicar. 2008

685 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3c6750d5d3363c0f8fb4a492b4ce6a2434305d3f

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Citations in the corpus

The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, background): “CSR initiative rather than an independent party (Pomering and Dolnicar 2009).”
Dimensions of effective CSR communication based on public expectations (2018, background): “…focused on examining outcomes of CSR activities (Kim 2011; Page and Fearn 2005; Wigley 2008) or proposed normative approaches for CSR communication through conceptual or qualitative methods (Du, Bhattacharya, and Sen 2010; Morsing 2006; Pomering and Dolnicar 2009; Schlegelmilch and Pollach 2005).”
THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA (2011, background): “In addition, the result of this study also supported the finding of Pomering and Dolnicar (2008), whose marketplace polls reported that consumers expect corporations to provide information about what they do and will support corporations that pursue CSR initiatives.”
Legitimacy through CSR disclosures? The advantage outweighs the disadvantages (2016, background): “…dilemma model”, which postulates hat a direct positive impact of extensive CSR disclosures on perceived “corporate legitimacy” is indirectly suppressed and ounteracted by “stakeholder skepticism” (Elving, 2013; Pomering & Dolnicar, 2009; Pomering & Johnson, 2009; Pomering, ohnson, & Noble, 2013).”
The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2012, positive): “Schuler and Cording (2006), the lack of customers’ awareness about CSR initiatives is a major limiting factor in their ability to respond to these initiatives.”