Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

By Sora Kim, E. Haley, Gi-Yong Koo. 2009

116 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ed77077d921e0647db2500bfba09fd4e9841d950