When consumers care about being treated fairly: The interaction of relationship norms and fairness norms

By P. Aggarwal, Richard P. Larrick. 2012

127 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9ee1414727798074f27d7416da869a7f435d6db1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Marina Puzakova
2. S. Tanford
3. P. Aggarwal
4. Linyun W. Yang
5. Joseph F. Rocereto
6. Hyokjin Kwak
7. Eunmin Hwang
8. Seyhmus Baloglu

In Social Psychology

1. Marina Puzakova
2. Joseph F. Rocereto
3. Hyokjin Kwak
4. Linyun W. Yang
5. S. Tanford
6. Seyhmus Baloglu
7. P. Aggarwal

In Sociology and Political Science

1. Marina Puzakova
2. P. Aggarwal
3. Linyun W. Yang
4. S. Tanford
5. Joseph F. Rocereto
6. Hyokjin Kwak
7. Seyhmus Baloglu
8. V. Folkes

Citations in the corpus

• Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, background): “Specifically, exchange relationships are those in which all the benefits offered to a partner are given in exchange for equal return (Aggarwal and Larrick 2012).”
• Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment (2019, background): “Justice perceptions are induced in social settings especially for members in lasting relationships (Aggarwal and Larrick, 2012).”
• No Small Matter: How Company Size Affects Consumer Expectations and Evaluations (2019, background): “To navigate the competitive environment, small companies must pay close attention to other, more powerful firms (Ailawadi et al. 2010; Shankar 1999).”