Yiran Su
Sociology and Political Science · 2020
A researcher in the Science corpus: 2 papers; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 24 citations into it
- Gender Studies — 20 citations into it
- Marketing — 16 citations into it
Whom Yiran Su trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Akiko Arai
- Andrea N. Geurin
- Eileen Fischer
- Zsolt Katona
- Yong Jae Ko
- L. Smith
- A. Reuber
- Peter Pal Zubcsek
Papers from Yiran Su's perspective
Ordered by how strongly the researchers Yiran Su trusts endorse each paper. Same corpus, a different order for every researcher.
- The Presentation of Self in Everyday Life
- Branding athletes: Exploration and conceptualization of athlete brand image
- Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram
- Relationship Marketing in Sports: A Functional Approach (Sport Marketing Quarterly)
- Elite Female Athletes’ Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis
- Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?
- Network Effects and Personal Influences: The Diffusion of an Online Social Network
- Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
- The Rise of an Athlete Brand: Factors Influencing the Social Media following of Athletes (Sport Marketing Quarterly)
- Customer Engagement: Exploring Customer Relationships Beyond Purchase