Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport

By James M. Gladden, Daniel C. Funk. 2002

535 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6208d76864901eccc7d624111fdda9cd3789c4a0

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Citations in the corpus

Looking at Gender Differences through the Lens of Sport Spectators (2006, unknown): “…SII was developed and tested on consumers of women’s sport, 14 of the 18 factors have been utilized in prior research to examine consumers of men’s sport or sport in general (e.g., Funk, Ridinger, & Moorman, 2003; Gladden & Funk, 2002; Mahony, Nakazawa, Funk, James, & Gladden, 2002; Wann, 1995).”
Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008, methodology): “Attitudinal loyalty was measured by items adapted from the Psychological Commitment to a Team (PCT) scale (Mahony, Madrigal, & Howard, 2000; Kwon & Trail, 2003) and from the TAM (Gladden & Funk, 2001).”
An Empirical Assessment of Spectator-Based Brand Equity (2008, background): “Gladden and Funk (2002) maintain, however, that this issue is not typical because sport teams located in a regional market seldom have strong competition to the core product.”
The Meaning Behind Attachment: Exploring Camaraderie, Cause, and Competency at a Charity Sport Event (2009, methodology): “…are highlighted as factors contributing to attachment to a sport object (Funk & James, 2001; 2006), the framework has been used predominantly in the examination of motives (e.g., Filo & Funk, 2005), attitudes (Filo, Funk, & Alexandris, 2008; Gladden & Funk, 2002), and loyalty (Funk & James, 2006).”
Brand Personality in Sport: Dimension Analysis and General Scale Development (2010, unknown): “As sport marketing has evolved, and has adopted many of the strategic tactics of general business, brand personality in sport (BPS) has become a hot topic in the sport management literature (Gladden & Funk, 2002; Gladden & Milne, 1999; Parent & Séguin, 2008).”
The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers (2004, background): “Gladden and Funk (2002) also reported that measures of attitude importance and knowledge”
The Impact of Constraints on Motivation, Activity Attachment, and Skier Intentions to Continue (2011, methodology): “Activity Attachment was measured using three attitude strength properties: (a) knowledge (functional meaning), (b) importance (symbolic meaning), and (c) affect (emotional meaning)(Funk & James, 2006; Gladden & Funk, 2002).”
Development of a Scale to Measure Team Brand Associations in Professional Sport (2006, methodology): “Seven factors identified in the current study were correlated with eight factors from Gladden and Funk’s (2002) Team Association Model.”
The Effect of Associated Group Identities on Team Identity (2011, methodology): “We also correlated the six identity constructs with two constructs from the Team Association Model developed by Gladden and Funk (2002). Team Success (Cronbach’s alpha = .”
The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context (2008, background): “Gladden and Funk (2002) have identified 16 brand association dimensions that consumers connect with sport teams.”