Development of a Scale to Measure Team Brand Associations in Professional Sport

By S. Ross, Jeffery D. James, Patrick Vargas. 2006

237 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0c80ac0e0ac2f325cba43d5ae161ddc353305ea4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. K. Kaplanidou
2. Yong Jae Ko
3. Nicola E. Stokburger‐Sauer
4. Akiko Arai

In Gender Studies

1. K. Kaplanidou
2. Hans H. Bauer
3. Yong Jae Ko
4. Nicola E. Stokburger‐Sauer
5. Stefanie Exler
6. Akiko Arai
7. Thilo Kunkel
8. J. Doyle

In Sociology and Political Science

1. K. Kaplanidou
2. Hans H. Bauer
3. Yong Jae Ko
4. Nicola E. Stokburger‐Sauer
5. Stefanie Exler
6. Akiko Arai
7. Thilo Kunkel
8. J. Doyle

Citations in the corpus

• Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008, background): “Ross, James, and Vargas (2006) introduced a brand association model, which they dubbed the Team Brand Association Scale (TBAS).”
• Athlete brand image: scale development and model test (2013, methodology): “Team success (Ross et al., 2006) Competition style Likable personality (Braunstein & Zhang, 2005) Competence (Choi & Rifon, 2007) Excitement (Choi & Rifon, 2007)”