Dimensions of athletic star power associated with Generation Y sports consumption

By J. Braunstein, James J. Zhang. 2005

99 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d56003640bdd103eef90856bda2750bcd355b426

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. K. Kaplanidou
2. Yong Jae Ko
3. Akiko Arai
4. Thilo Kunkel
5. J. Doyle
6. Yiran Su
7. Christine A. Vogt

In Marketing

1. K. Kaplanidou
2. Yong Jae Ko
3. Akiko Arai
4. Thilo Kunkel
5. J. Doyle
6. Yiran Su

In Sociology and Political Science

1. K. Kaplanidou
2. Yong Jae Ko
3. Akiko Arai
4. Thilo Kunkel
5. J. Doyle
6. Yiran Su
7. Christine A. Vogt

Citations in the corpus

• Brand Personality in Sport: Dimension Analysis and General Scale Development (2010, unknown): “The BPS dimensions incorporated into the instrument were derived from Aaker’s (1997) original Brand Personality Scale, as well as other previous adaptations of Aaker’s instrument for use in sport (Braunstein & Zhang, 2005, 2007; Musante et al., 1999; Tenser, 2004).”
• Athlete brand image: scale development and model test (2013, methodology): “Role model incorporates off-field attributes of trustworthiness (Ohanian, 1990) and professional trustworthiness (Braunstein & Zhang, 2005).”