The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

By Arnold Japutra, Y. Ekinci, Lyndon Simkin, Bang Nguyen. 2018

87 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/4475b3686fe820080ce1914d3825d96714d19647