Health and cosmetics: Investigating consumers’ values for buying organic personal care products

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Impact of religious values and habit on an extended green purchase behaviour model (2018, background): “Recent studies have also suggested that religious values pre‐ dict consumer behaviours (Arisbowo & Ghazali, 2017; Felix and Braunsberger, 2016; Hassan, 2014; Minton et al., 2015).”
Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa (2021, methodology): “Moreover, this finding aligns with the past research that states that consumers’ attitude has a positive, significant and relatively strong effect on organic and green purchase intention (Alzubaidi et al., 2021; Ghazali et al., 2017; Kim & Chung, 2011).”
Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups (2019, background): “Green Consumers are willing to purchase green products at a premium rather than conventional goods [5,6].”