Entrenched Knowledge Structures and Consumer Response to New Products

By C. Moreau, Donald R. Lehmann, Arthur B. Markman. 2001

629 citations recorded by the source corpus.

Subfields: Information Systems and Management, Management Science and Operations Research, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e377d58d0f0462014687796b91d003b59b91b161

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In Information Systems and Management

In Management Science and Operations Research

In Sociology and Political Science

Citations in the corpus

Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation (2010, background): “In case of complementary products, knowledge transfer is likely to occur ( Moreau et al. , 2001”
To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations (2011, background): “From the consumer perspective, the marketing literature has established that adoption timing is largely based on a product’s attributes and promised benefits relative to existing products (Moreau, Lehmann, and Markman 2001).”
“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products (2001, background): “Further, research has shown that a digital camera does not fit unequivocally into any existing product class, and thus, the digital camera is not automatically categorized as a camera (Moreau, Lehmann, and Markman 2001).”
When Intelligence is (Dys)Functional for Achieving Sales Performance (2008, background): “Their high GMA and creative thinking styles may produce business solutions (creations) that only experts in the field understand (e.g., Moreau, Lehmann, and Markman 2001).”
Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference (2013, background): “For instance, Moreau et al. (2001) have shown that experts report lower comprehension for novel products that are discontinuous in the category than do novices and also report that those novel products provide fewer net benefits.”
Generalizations on Consumer Innovation Adoption: A Meta-Analysis on Drivers of Intention and Behavior (2011, background): “Although generally lacking in our database, more recent research addressed different interactions between innovation and adopter characteristics (e.g., Herzenstein, Posavac, and Brakus 2007; Lambert-Pandraud and Laurent 2010; Moreau et al. 2001; Steenkamp and Gielens 2003).”