Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation

By Min Zhao, Steve Hoeffler, Gal Zauberman. 2011

153 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Information Systems and Management

View Paper: https://www.semanticscholar.org/paper/a7a926f95c4e62868f4b22f9dd61c083ddbc37a1