Social versus psychological brand community: The role of psychological sense of brand community

By Brad D. Carlson, Tracy A. Suter, Tom J Brown. 2008

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Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions (2008, neutral): “…organizational member-ships such as employment or religion (Bhattacharya, Rao, & Glynn, 1995), psychological communities that congregate around brands (Algesheimer, Dholakia, & Herrmann, 2005; Carlson, Suter, & Brown, 2008), or even a desired association with an individual such as an athlete.”
Engaging customers during a website visit: a model of website customer engagement (2016, background): “Feelings of identification and being understood are important because they imply that the marketer has something useful to offer the customer, or that the customer can psychologically identify with the marketer (Bhattacharya and Sen, 2003; Carlson et al., 2008).”
The role of consumer–brand identification in building brand relationships (2013, background): “Del Rio et al. (2001) distinguish between personal identification and social identification function of a brand (see also Carlson et al., 2008).”
Transforming visitors into members in online brand communities: Evidence from China (2013, background): “However, perceived social relationships amongmembersmay be of less importance because as brand owners, they can sense belongingness simply by possessing the brand (Carlson et al., 2008).”