The Feasibility of Single-Item Measures in Sport Loyalty Research

By H. Kwon, Galen T. Trail. 2005

89 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/2b8ee33dbf05084cb23d8e2bf85d9d8cc08b6f85

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Citations in the corpus

eSport vs. Sport: A Comparison of Spectator Motives (2018, unknown): “Single-item measures provide benefits over a multi-item approach, especially when a large number of constructs are measured and respondents may become fatigued or unwilling to complete a lengthy survey (Kwon & Trail, 2005).”
Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior (2009, unknown): “As such, arguments could be made for the use of single-item measures in the name of parsimony (e.g., Drolet & Morrison, 2001; Kwon & Trail, 2005).”
An assessment of the use of partial least squares structural equation modeling in marketing research (2011, background): “5 It has to be noted that, contrary to Bergkvist and Rossiter’s (2007, 2009) findings, several studies have shown that single-item measures do not necessarily match multi-item measures in terms of psychometric properties (e.g., Gardner et al. 1989; Kwon and Trail 2005; Sarstedt and Wilczynski 2009).”
The Feasibility of Single-Item Measures for Organizational Justice (2008, background): “Research in sport has also incorporated the use of single-item measures to determine both behavioral and cognitive attributes of a construct in areas such as fan behavior ( Madrigal, 1995 ), sport loyalty ( Kwon & Trial, 2005 ), physical activity ( Li, Carlson, & Holm, 2000 ), job satisfaction ( Tur”
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012, result): “This increased variability is the reason why MI scales should exhibit higher levels of predictive validity with other variables when compared to SI scales (Bergkvist and Rossiter 2007; Kwon and Trail 2005).”
Consumer‐brand relationships in sport: brand personality and identification (2009, methodology): “The use of single-item indicators, when appropriate, has been recommended by previous researchers for their simplicity, ease of use, and increased face validity and flexibility ( Kwon and Trail, 2005”