Géraldine Michel

Marketing · 2012–2017

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 17 citations into it
• Sociology and Political Science — 10 citations into it
• Organizational Behavior and Human Resource Management — 9 citations into it
• Social Psychology — 7 citations into it

Whom Géraldine Michel trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Rossiter
2. A. Sargeant
3. Eleanor Rosch
4. John B. Ford
5. Altaf Merchant
6. Kevin Lane Keller
7. Wendy Liu
8. D. West

Who trusts Géraldine Michel overall

1. Iryna Pentina

Papers from Géraldine Michel's perspective

Ordered by how strongly the researchers Géraldine Michel trusts endorse each paper. Same corpus, a different order for every researcher.

1. The role of brand personality in charitable giving: An assessment and validation
2. Principles of Categorization
3. Multivariate Data Analysis (7th ed.
4. Family Resemblances: Studies in the Internal Structure of Categories
5. The C-OAR-SE procedure for scale development in marketing
6. The Happiness of Giving: The Time-Ask Effect
7. Charity Brand Personality: The Relationship With Giving Behavior
8. Charitable organizations' storytelling influence on donors' emotions and intentions
9. Perceptual determinants of nonprofit giving behavior
10. A re-examination of the generalizability of the Aaker brand personality measurement framework

Their papers

• Nonprofit brand image and typicality influences on charitable giving (2012) — 195 citations
• From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction” (2017) — 87 citations
• Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising (2014) — 102 citations